This project uses the font Impact Label to recreate the style of embossing tape. We had explored a variety of tones, from romantic charm to 90s grunge, but the tape label style ultimately won because of its ability to place the series in a specific time period and also evoke the salaciousness of the material. The cards above are from the final teaser. The main title TV tracking was done by James Huang.

Below are other sample title lockup options.

Hulu decided to use this as the official title lockup for the 360 campaign, from key art to FYC. The cards below are from a TV review spot I worked on.

Because of the obvious adult content of the show, we had to use VFX to censor out many shots for different marketing materials. Below are some before/after examples of that. Some involved recreating, retracking and recompositing screen interfaces. Others involved a shot replacement or a paint out.

Below is the teaser and a TV spot I worked on.